Communications Specialist/Audience Researcher, Health Communication Job at Links Global, Washington DC

MmVjVmM2UVcwemgyNGhrM2RMYzlBbUIwYUE9PQ==
  • Links Global
  • Washington DC

Job Description

Summary Description:

Links Global seeks a talented and dynamic Communications Specialist/Audience Researcher to support our marketing communications team. The Communications Specialist/Audience Researcher will play a critical role in conducting audience research, analyzing data, and developing targeted communication strategies. This position requires a keen understanding of marketing research, data analysis, and communication tactics to supporting public awareness, education, and outreach efforts to promote the prevention and treatment of diseases such as obesity and type 2 diabetes. The ideal candidate should be skilled in audience segmentation, communication planning, and leveraging data insights to inform marketing strategies.

Qualifications:

  • At least 5 years of experience in marketing communications, with a focus on audience research and data analysis.
  • Proven experience in conducting audience research, segmentation, and developing targeted communication strategies.
  • Familiarity and experience working with federal agencies or organizations specializing in supporting public awareness, education, and outreach efforts to promote the prevention and treatment of diseases, preferred

Key Responsibilities and Tasks:

  • Conduct thorough audience research, including surveys, focus groups, and data analysis, to understand audience preferences, needs, and behaviors.
  • Develop audience segmentation strategies to tailor communication messages and materials for specific target groups.
  • Collaborate with content creators and designers to develop impactful communication materials based on audience insights.
  • Work closely with the marketing communications team to create and implement communication plans that resonate with diverse audiences.
  • Monitor and analyze the performance of communication campaigns, providing data-driven recommendations for optimization.
  • Utilize social media analytics, website metrics, and other data sources to evaluate the effectiveness of communication strategies.

Examples of Relevant Employment History and Accomplishments:

  • Led audience research initiatives that resulted in promoting disease prevention, improving targeting and engagement of communication campaigns.
  • Successfully developed and implemented communication strategies that reached and resonated with diverse and underrepresented audiences.
  • Utilized data insights to inform marketing decisions and optimize communication materials for increased effectiveness.

Education Requirements:

  • Bachelor's degree in Communications, Marketing, Public Relations, or a related field. Master's degree preferred.

Skills:

  • Strong research and data analysis skills to conduct audience research and evaluate campaign performance.
  • Excellent written and verbal communication skills to develop compelling communication materials.
  • Proficiency in social sciences research, marketing communication principles, data analysis, digital marketing strategies, media placement, knowledge dissemination, dissemination and stakeholder engagement.
  • Ability to work collaboratively with cross-functional teams and stakeholders.

Provide Sample Work of Marketing Communication Experience:

  • Non-communicable disease prevention and management campaigns targeting.
  • Health awareness initiatives.
  • Social science research studies.
  • Messaging and strategic communication targeted to the prevention and management of non-communicable diseases such as obesity and type 2 diabetes.
  • Communication materials and products.
  • Strategic communication plans.
  • Media placement plans and reports, for both paid and earned media

Provide Samples of Relevant Expertise Communicating with Diverse Audiences:

  • Developing culturally and linguistically appropriate communication materials for diverse populations.
  • Messaging plan targeted to audience segments.
  • Stakeholders engagement plans and achievement reports.

Job Tags

Full time,

Similar Jobs

Pro Talent HR

Enrollment Specialist.. (Work From Home) Job at Pro Talent HR

(United States Remote only) We are looking for a responsible and organized enrollment specialist to advise and guide candidates in the enrollment process. The enrollment specialist will be responsible for assessing applications, handling documentation, collecting information...

United Nations Secretariat

SENIOR MEDIATOR, New York City Job at United Nations Secretariat

 ...Org. Setting and ReportingThe position is located in the Office of the United Nations Ombudsman and Mediation Services (UNOMS). UNOMS was established as the informal pillar of the internal system of administration of justice to make available to employees the services... 

Globe Life AO - Mohamed Aljahmi

Client Account Manager Job at Globe Life AO - Mohamed Aljahmi

 ...complemented by weekly pay. Enjoy the convenience of a 100% remote position, eliminating commutes and offering a truly flexible...  ...Zoom video conferencing, ensuring the safety and comfort of all applicants. Ignite your career today as a Virtual account manager!... 

jpmkl, inc

Class A OTR Truck Driver Job Job at jpmkl, inc

Class A OTR Truck Driver JobOTR driver to stay out min of 2 weeks. 2016 Kenworth ultrashift, 53' Van. Steady. No LayoverPay: $.42/ mile all miles empty and loadedIndependant contractor, 1099, no taxes takenHow to apply for this Driving JobFill out a Gary's Job... 

Tekvivid Inc

Cisco Wireless Engineer Job at Tekvivid Inc

 ...Looking for Cisco Wireless Engineer/Network Engineer Location: Harrisburg PA Hybrid Experience: 9 years We are seeking a skilled Cisco Wireless Engineer to review redesign and implement innovative wireless solutions. The ideal candidate will have extensive...