LaSalle Network has partnered with a Nashville-based national service-based company, that operates as a subscription model, in hiring a Direct Mail Marketing Manager. The Direct Mail Marketing Manager will be responsible for the innovation and execution of the Direct Mail Program. This includes leading and guiding day-to-day management of all aspects of the direct mail process and schedule, including planning, concepts, designs, printing and distribution.
Direct Mail Marketing Manager Responsibilities:Develop and execute direct mail strategies in alignment with marketing goals.
Identify target audiences and tailor messaging to different customer segments.
Collaborate with the marketing team to ensure consistency with overall brand positioning guidelines.
Establish thoughtful testing roadmap to drive efficient growth.
Establish and monitor budgets for direct mail campaigns.
Identify cost-saving opportunities while maintaining quality and effectiveness.
Analyze customer data to segment audiences and personalize mail pieces.
Use CRM and data analytics tools to target specific audience segments and enhance response rates.
Ensure direct mail materials meet legal standards, including data privacy, opt-out compliance, and offer disclaimers.
Conduct quality checks on design, print, and delivery to maintain brand consistency and accuracy.
If qualified per the above, please apply to this Direct Mail Marketing Manager position today! We look forward to reviewing your application.
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